Founded in 2015, Cleo has spent the past 10 years building a reputation as a reliable and forward-thinking wholesale distributor in the beauty and personal care industry. What began as a small, dedicated operation has grown into a trusted name, now serving over 1,000 retail clients across the Tri-State area, upstate New York, Boston, Illinois, and beyond.

At Cleo, we specialize in connecting high-quality beauty products with the retailers who need them. We are especially proud to be the exclusive U.S. distributor of Edge Booster, a leading-edge styling brand known for innovation and performance. Our clients range from local beauty supply stores and salons to regional retail chains who rely on us for timely service, curated selections, and consistent product availability.

Our mission is simple: to deliver trusted products with integrity, speed, and care—every time. We pride ourselves on building long-term partnerships and providing personalized service that supports the unique needs of each client. Whether it’s launching a new product or maintaining steady stock of bestsellers, Cleo is committed to helping businesses grow through quality, reliability, and professional excellence.

As we enter our second decade, we look forward to expanding our catalog, fostering new brand relationships, and continuing to serve as a key connector in the beauty industry.