Betterlife
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Gloss. Strength. Control.
Smooth, sleek, and salon-strong — GenUs delivers expert-level keratin care for hair that radiates health and confidence. Powered by science, trusted by stylists, and brought to you with CLEO’s commitment to excellence.
Wholesale Liters for Every Hair Type
Trusted by salon professionals across the East Coast — delivered with care, speed, and consistency by CLEO
Smooth It. Style It. Slay It.
Edge Booster’s trusted care — a collection made to support healthy hair with focused performance and premium ingredients, delivered with care and speed by CLEO.
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